Monday, May 30, 2016

Kindle Scout Campaign - Part 1

Many of you may have noticed that I started a Kindle Scout campaign for my novel, Bitter Envy. At least I hope you noticed since I have been actively promoting it since it started on Thursday. Honestly it all happened so fast that I haven't had time to stop and plan an effective campaign. I read in several forums that Amazon can take days to decide on a submission, so when I submitted last Tuesday, I wasn't expecting to be approved within hours and have my campaign live two days later. Don't get me wrong, I'm thrilled! I hope the quick decision means that they liked my cover (which I adore-- thanks, Amanda!) and the blurb (I had to cut out 2/3 to fit their guidelines, so maybe my blurb is too long).

Well, I've spent the last two days scouring the internet for information on Kindle Scout and checking out other authors' success and fail stories. What shocked me is that some authors with amazing stats aren't being offered contracts. So obviously when Kindle Scout says that nominations are only part of the decision, they aren't kidding. And that does make sense since I'm sure they want a mix of genres and plots. If five mysteries are all burning up the hot & trending for their entire campaigns at the same time, I doubt Kindle Scout would pick more than one or two.

So, this brings me to my next dilemma: how to keep Bitter Envy hot & trending after I've exhausted my limited marketing avenues. Many authors spend money to advertise through Facebook ads, Twitter campaigns, Goodreads ads - to name a few. But I'm loathe to sink money into a campaign that may or may not make a difference. I can't help but wonder how much is timing and luck. What to do... what to do...

I did spread out my marketing ideas and have plans through the end of this week. Then I also have plans for a final push at the end. Now I just need some ideas to get through the saggy middle. I'll keep you posted on my campaign. Thanks for your support :)

Want to check out my campaign? Here's the link:
https://kindlescout.amazon.com/p/2GETN8KN3WE8

Tell me what you think!


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